On February 14, 1914, the company now known as Tokio Marine & Nichido Fire Insurance Co., Ltd. launched Japan's first car insurance.
This form of insurance would have offered a heightened sense of security at a time when cars were playing an increasingly prominent role in everyday life.
In 2014, to commemorate the 100th anniversary of the birth of car insurance, the company designated February 14 as Car Insurance Day .
Canjeefying this occasion, 安 (Tranquility) symbolizes the security and peace of mind that insurance aims to provide. By engendering Confidence (信), insurance facilitates a Dynamic and Profitable Engagement (徳) with Changing (変) circumstances.
Insurance reflects a human endeavor to safeguard our Path (道) against the unpredictable aspects of life.
Car Insurance Day is a reminder to Adapt (改) to the evolving needs of society. It draws attention to the importance of Foresight (予想) and the collective effort to create a more secure and resilient community.
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